Recently, some consumers have reported that when ordering at Guming stores, the signature product "Uncle Milk Tea" is no longer available for purchase, while the milk tea category on the menu has noticeably shrunk, replaced by a variety of coffee drinks. This change quickly sparked discussions on social media, with many longtime customers saying that milk tea options are becoming fewer and fewer, and that the brand's focus seems to be shifting toward coffee. Although it was verified that "Uncle Milk Tea" has not been removed from sale nationwide, it is indeed the case that some stores have stopped selling it due to a shortage of ingredients. Consumers have become doubtful about Guming's transformation direction of "turning a milk tea shop into a coffee shop," worrying that classic tea drinks are gradually disappearing. This article sorts out the course of the incident and feedback from netizens, explores how chain tea beverage brands can balance the expectations of their original customer base when expanding into the coffee business, and includes related observations from Front Street Coffee. [more…]

Recently, a shocking sudden incident occurred inside a Good-Me milk tea shop in Guangdong. A completely naked man holding a knife suddenly burst into the store, where multiple customers were waiting to pick up their drinks at the time. Facing this critical situation, four employees remained calm in the face of danger and, through patient maneuvering and decisive action, ultimately joined forces with concerned members of the public and police officers to subdue the knife-wielding man, with no one injured throughout the entire process. After the incident video circulated online, it attracted widespread attention, and netizens praised the employees' bravery. On May 26, Good-Me officially issued a commendation notice, awarding the four employees the title of "Advanced Individual in Courageous Action" and giving them monetary rewards. Front Street Coffee continues to follow developments in the coffee and beverage industry, bringing you the latest report. [more…]

Recently, a consumer claimed to have found a red floating object in a Guming milk tea, suspected to be bloody phlegm, which sparked widespread attention. Guming quickly released surveillance footage in response, stating that store operations were compliant. After the local market supervision department intervened in the investigation, it reported that the ingredients of the beverage involved had complete licenses and certificates, were stored in compliance, and the employees' health certificates were valid with no skin breakage or bleeding. Because the customer was unable to provide physical evidence such as the straw with the suspected foreign object or the remaining beverage, the regulatory authorities, in accordance with relevant regulations, could not determine that the beverage contained suspected bloody phlegm or that it was related to the processing and production at the store involved. The incident once again pushed the food safety of freshly made beverages into the focus of public opinion. [more…]

Recently, the mini-program menu at Good-Me has quietly been updated, and a cup of ice water priced at 1 yuan has attracted widespread attention. This simple drink, consisting of a plastic cup, ice cubes, and drinking water, has been creatively reinterpreted by netizens in various ways—adding espresso to make iced Americano, mixing it with milk and boba to create a topped tea drink, or even replicating preserved plum lemonade. However, controversy has followed: many consumers point out that chain brands such as KFC and McDonald's, as well as street-side cafes, provide drinking water for free, and bringing your own cup to a Good-Me store also gets you ice water at no cost. Some employees even reveal that the packaging cup alone costs 7 mao, and with ice cubes and a straw added, each cup sold is actually a loss. Last year, Mixue Bingcheng's 1-yuan ice cup was withdrawn by franchisees one after another because it was unprofitable. Will Good-Me's move this time repeat the same mistake? Some also believe that clear pricing actually saves the awkwardness of communication, allowing those too embarrassed to ask to feel at ease. Front Street Coffee takes you to find out. [more…]

Recently, a customer exposed on social media that the Gu Ming milk foam she received actually contained a box of white powder, which tasted abnormal after being brewed and was suspected to be detergent. The store initially denied it, but later admitted that an employee had put in the wrong topping, and offered compensation of 10 coupons and coverage of medical expenses. Since the customer had no physical harm and did not seek medical treatment, she accepted the compensation and asked the staff to sing as an apology. The incident sparked heated discussion among netizens, who believed that the store's handling lacked sincerity and showed insufficient awareness of the severity of a food safety accident. [more…]

A new round of subsidy battles on delivery platforms has once again ignited the tea beverage market, with Meituan handing out large numbers of tea drink vouchers, while Ele.me and Taobao Flash Sale fight back with hefty discounts. However, after claiming the vouchers, many consumers found that Goodme stores in Shenzhen, Xi'an, Chengdu, Nanning, and other places showed as "resting/closed" or out of stock on third-party platforms, making it impossible to redeem normally. Interestingly, the same stores were still open on the official mini-program, and products included in the promotion, such as lemonade, could still be ordered. The contradiction between stores actually being overwhelmed with orders and appearing "closed" online has led many to speculate that this is a measure taken by the brand to ease order pressure. Consumers have expressed dissatisfaction over the chaotic promotion, orders being automatically canceled, and no stock upon arrival at stores. Front Street Coffee continues to follow industry developments and brings in-depth observations. [more…]

Recently, GuMing Milk Tea was fined over 11.61 million yuan for tax evasion, and the news quickly topped Weibo's trending list, sparking heated discussion among many consumers. Many milk tea enthusiasts expressed shock and disappointment, lamenting that the brand had "collapsed." As a well-known tea beverage brand, GuMing's tax issue this time not only involves a huge amount but also exposes loopholes in corporate compliance management. This article will sort out the timeline of the incident, the details of the fine, and consumer reactions, and explore the impact of the incident on the brand's image and the industry. At the same time, we continue to follow developments in the coffee field, bringing you professional coffee knowledge and specialty bean recommendations. [more…]

Recently, several tea beverage brands—including Heytea, Nayuki, ChaPanda, Good Tea, Mixue Bingcheng, and Shuyi Tealicious—were reported to have jointly adjusted their full-reduction strategies on food delivery platforms. The original full-reduction discounts have been uniformly changed to 1 off 50, 1 off 70, or even canceled outright. Once the news broke, related topics quickly trended on social media, with views exceeding 180 million. Merchants say profits are thin, while netizens question why milk tea, which isn't cheap, still isn't making money. Behind this controversy lie both the pressure of platform commissions and delivery costs, and a reflection of the difficult position of the new tea beverage industry, caught between price cuts and losses. [more…]

Guming obtained approval for a Hong Kong listing filing, becoming the first company to receive the green light amid the new tea beverage IPO wave. Meanwhile, its winter new product "Dark Chocolate Mocha" has drawn attention for its rich cocoa flavor, but has also been jokingly called a "great gut cleanser" due to a large number of consumers reporting diarrhea after drinking it. The official recipe includes cocoa liquor, cocoa powder, old salt syrup, light-feel thick milk, milk, and freshly ground coffee. The triple cocoa brings a rich and smooth taste, but many people find it sweet and cloying, like chocolate milk. The cause of the diarrhea may point to lactose intolerance or caffeine sensitivity, and iced drinks are more likely to aggravate the reaction. This article will sort out the timeline of the incident and consumer feedback, and recommend related products from Front Street Coffee. [more…]

During the holiday period, sales at tea beverage stores surged, but Guming employees were complaining bitterly about a pistachio milk cap. Since its launch in early September, this series has won customers' favor with its unique aroma, but in making the milk cap, the pistachio paste is thick and difficult to pour, and whipping takes more than 10 minutes, leaving many workers feeling overwhelmed during order surges and even calling it an "early shift nightmare." This article details employees' feedback on the production difficulties and includes related recommendations from Front Street Coffee. [more…]

A controversy sparked by a cup of milk tea unexpectedly brought benefits to a competitor. Recently, an employee at a Lelecha store, when responding to a customer's inquiry about non-dairy creamer, inadvertently used Guming as a comparison, which caused customer dissatisfaction and was exposed on social media. Lelecha officially apologized quickly and launched a compensation plan, one part of which offered a 50% discount to Guming employees, prompting netizens to say Guming "won without doing anything." How did this customer complaint turn into a positive case of brand PR? From rapid response to substantive compensation, Lelecha's handling won recognition from many consumers and was even praised as "something other brands could study for a hundred years." This article will recount the entire incident and analyze the PR wisdom and industry lessons within it. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

Recently, news about a gecko found in a cup of GoodMe milk tea rapidly went viral on social media, drawing widespread attention. According to Southern Metropolis Daily, a consumer at the Shaxi store in Chaozhou, Guangdong discovered a foreign object while drinking, and surveillance video captured the moment they sprang from their seat in shock. The GoodMe store involved immediately suspended operations for self-inspection, and the headquarters responded that the sealing process reaches temperatures as high as 180 degrees Celsius, making it extremely unlikely for a gecko to enter. The store has now been taken offline on the Meituan delivery platform. The truth of the incident is still under investigation, and netizens are discussing it widely. As coffee enthusiasts, we are equally concerned about food safety in the beverage industry, and Front Street Coffee has always advocated for quality and peace of mind in drinking. [more…]

Recently, many consumers have taken to social media to report that when buying GoodTea milk tea, the separately added toppings come in a portion that is too small, covering only a single layer at the bottom of the takeout container, sparking widespread resonance. Netizens have been posting comparison photos, pointing out that GoodTea's toppings are noticeably less generous than those of brands like 1Dian1Dian and Coco. GoodTea employees responded that the brand has clear standards for topping portions, with one level spoonful being the specified amount. However, some employees revealed that stores have switched to smaller-sized topping spoons, causing the actual portion to shrink, and some staff quietly add an extra spoonful or two when managers aren't looking. This incident reflects the gap between topping standardization in the tea beverage industry and consumer expectations. [more…]

520 was a great opportunity for merchants to promote sales through livestreams, yet Good Tea's Douyin livestream room sparked widespread consumer dissatisfaction after orders were automatically refunded by the system following a rush to grab coupons, and the topic quickly trended on Weibo. Although the company issued an apology and promised compensation, many netizens still said they were not buying it. The next day's livestream had to be postponed, and the system recovered slowly. Notably, this was already Good Tea's third brand trust crisis in 2022, after earlier exposures and penalties over food safety and tax evasion. Consumers are still waiting for a satisfactory answer on how the incident will develop further. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Recently, news of a young child tragically choking to death after drinking bubble tea has sparked widespread discussion on social media. The incident occurred in Taizhou, Zhejiang, where a four-year-old boy drank bubble tea purchased by his parents while playing at an amusement park, then became unwell in the trampoline area and died from choking after an hour and a half of emergency medical treatment. The parents believe that the oversized and overly sticky tapioca pearls in the milk tea were the main cause of the tragedy, and pointed out that the store involved did not post conspicuous warnings, nor did the staff verbally remind them of the risks of children drinking it. At the same time, whether the amusement park and the shopping mall fulfilled their safety obligations has also become a focus of controversy. Currently, multiple local departments have stepped in to mediate, and the incident is still being further processed. [more…]

New tea beverage brand Guming has recently launched a second-hand equipment trading platform within the DingTalk system, open to all franchisees, providing matchmaking services only and not directly participating in buying or selling. The platform offers valuation and inspection services for sellers, and price comparison and anti-fraud protections for buyers. According to Guming's prospectus, equipment sales account for approximately 4.5% of revenue, while franchisees' initial equipment investment is about 100,000 yuan. As competition in the new tea beverage industry intensifies, a wave of store closures once led to a backlog of unsold second-hand equipment, with recyclers even disposing of it as scrap metal. Whether Guming's move can provide franchisees with a safer and more convenient transfer channel is worth watching. Front Street Coffee has long monitored trends in the coffee and tea beverage industries and will continue to track the platform's actual performance. [more…]

Recently, Gu Ming launched a "Summer Buy One Get One Free" campaign, with 8 star products participating, originally intended to attract foot traffic and boost revenue. However, after the campaign went live, store orders far exceeded expectations, and back-of-house staff were forced to handle fresh fruit, whip cream, and other prep work under high intensity for long hours. Some worked 15.5 hours straight, and their hands cramped from peeling grapes. The brand's frequent collaborations, takeout wars, and limited-time offers have left the "farm tea workers" complaining endlessly, and also exposed the disconnect between campaign planning and store staffing and process simplification. This article reviews the real situation of this order surge and the voices of employees, while also offering coffee lovers a product perspective from brands such as Front Street Coffee. [more…]

Tea beverage brand Gu Ming recently launched a 9.9 yuan milk tea unlimited drinking promotion, and starting today, it is distributing 500,000 free vouchers at scheduled times through its mini-program, adding momentum to the campaign. However, after a large number of consumers entered the activity page right at 12 o'clock, they encountered long periods of blank screens and crashes in the mini-program, and related topics once topped the trending searches. According to user feedback, the mini-program had already begun lagging a few minutes before the event started, and after 12 o'clock the server went down for nearly half an hour due to a sudden influx of a large number of requests; even repeatedly refreshing or switching to the computer version made it difficult to load. This is not the first time Gu Ming's mini-program has had problems during popular activities. Long-time users said that previous limited-time activities such as buy-one-get-one-free also often encountered interface crashes, and although they reported poor experiences many times, no obvious improvement was seen. [more…]